If you put all of your ducks in a row, you can tap Twitter to be a direct link between your company, customers, clients and colleagues.
That business tool I just described? That’s Twitter. But what you might not know is that Twitter is much more than just a way to tell friends what you’re doing. You’re probably already familiar with Twitter, the “microblogging” platform that allows you to create a stream of very short posts, or “tweets,” that others can follow and reply to. A tool that offers something even the best focus groups cannot: genuine interaction with the people who choose to use your products. Imagine a tool that lets you have a conversation with early adopters and influencers who are eager to share what they learn with their friends and followers. Imagine a business tool that lets you broadcast information about your company, listen in on discussions about how people are using your products and what they think of them, and get involved when one of your customers - or one of your competitors’ customers - has a problem.
